Souvenir Marine is a brand that’s been around for more than 20 years. We’re excited to show off our new website and brand identity, which will make it easier for customers to find what we offer – Quality. Reliable. Transport!
Being a successful established brand means keeping up with the times – but not to the point of forgetting the roots! At Souvenir Marine, we’re proud of our history. But we also know that there’s no room for complacency in this industry. That’s why we’re constantly looking for ways to stay ahead of the game, even when it comes down to making changes like updating our brand or redesigning our website in order to be relevant for the years to come.
We believe that innovation is part and parcel of being a successful business – but how do you know when a change is worth making? It’s important to strike a balance between doing things differently and staying true to your roots. There can be a time and place for more traditional branding, but it should always complement the quality, reliability and service that a brand delivers.
While there may be other considerations in the development of your brand identity, these four aspects are key: consistency – keeping your brand values consistent across all touchpoints; appropriateness – ensuring that your brand personality is appropriate for both the product or service being offered and its target audience; adaptability – making sure that you have an effective strategy for updating your look when it’s needed; relevance – ensuring that any change to your look is relevant to consumers today. and we did just that!
We are confident of ourselves as a reliable choice for people who want a solid, long-term relationship with their provider. We want to ensure that we’re standing out from the crowd with our new branding.
Souvenir Marine is a brand that people can trust and rely on, and we don’t want that to change. But we also need to keep up with trends in order to attract new customers and keep them interested in our business over time. We want to be seen as having a friendly smile on our website, in our logo and on our services – even if it’s not always easy to do when there’s so much choice out there!
Souvenir Marine – a business that offers its renowned clients a range of transport services as well as manufacture, repair and maintenance in the Maldives.
Our new website is bigger than before and helps us to set us apart from other brands. We’re thrilled to have been able to take this step in our development, which is sure to mean that Souvenir Marine is able to offer more quality services in the future. The new website is complete with the new branding, which includes a brand new logo, additional contrasting colors and typography that flows and compliments well with the brand vision and values. Besides functionality and consistency, the idea behind the logo was to make it easier for customers to see what Souvenir Marine does when they see their name or adverts online.
A proper first impression!
The biggest change from the old site is the better and informative introduction of our years of professional services, making it even easier for you to get to know us! We offer top quality service, reliability and value for money for all your transport needs. Our team are here to help with any questions you have about our services; please don’t hesitate to get in touch!